PG in Digital Marketing with Business Communication & Strategy
A 12-month full time PG in Digital Marketing Course taught like a B-School with 3 months internship.
Applications will open on 7th Dec’24.
40 Seats
Cohort Size
Rs. 4,50,000
+Taxes | 0% EMI Available.
Jan'25
Batch Starts <> 12 Months
11am - 4pm
Mon - Friday (IST)
Course Thesis
Industries are evolving faster than ever. Startups in India are building solutions to the most complex problems faced by the populous. Businesses today demand more from marketers than just create posts and run ads. The onus of effective communication between these companies and its consumers falls upon marketers. We aim to make you the most effective marketer that contributes to the growth and development of this idea called India.
Taught like a B-School
Learn through real-world case studies and hands-on projects.
AI Integrated
All modules are deeply integrated with relevant AI tools to enhance productivity
Future Focused
Digital Marketing is evolving everyday! We'll prepare you to adapt.
Subjectwise Course Curriculum
- 700+ Hours
- 25+ Projects
- 35+ Modules
1. Foundation
Marketing & Advertising Essential.
Traditional vs Digital Marketing
Deck Building & Presentation
Resume Building
2. Business Analytics
Market Research
Consumer Pain Points
Products vs Solution
Competitor Analysis
3. Consumer Journey & Psychology
Consumer Behaviour
Consumer Journey
Consumer Psychology (Taught by a psychologist)
4. Building an Online Presence
No-Code Website Creation
UI / UX Principles
How to design landing pages?
5. Content Strategy
Strategy Building
Copywriting
Story Telling
Design Thinking
Impact Measurement
6. Organic Search Marketing
SEO – On Page, Off Page & Technical SEO
Google & Bing Search Optimization
YouTube & Amazon SEO
App Store Optimization (ASO)
7. D2C ECommerce Management
Build your Shopify website
Building your WooCommerce Website
Marketplace Strategy (Amazon, Myntra & Nykaa)
Quick Commerce Strategy (Swiggy & Zepto Ads)
8. Paid Ads – |
Google Search Ads
Bing Search Ads
Amazon Ads
1. Internship Preparation
Resume Building
Portfolio Building
Mock Interviews (Internship level)
2. Organic Social Media Marketing
Content Creation & Distribution
Influencer Marketing
Building a community
Personal Brand Building (Instagram & Linkedin)
3. Paid Ads – ||
Meta Ads
Linkedin Ads
Youtube & Display Ads
Twitter Ads
4. Brand Strategy
Brand Positioning
Brand Communication
Online Reputation Management (ORM)
Creating a brand book
Omnichannel Marketing
5. Campaign Planning
Campaign Design
Design Thinking
Impact Prediction
Impact Measurement
6. Podcast Marketing
Script Writing
Podcast Setup
Shooting & Editing
Spotify Podcast
7. Sector Based Marketing
Sustainable & Green Marketing
Fintech Marketing
Telecom Marketing
Health & Fitness Marketing
CSR & Government Initiative Marketing
Rural marketing
8. Reports & Analytics
Types of reports
Looker studio
Google Analytics 4
1. Digital Marketing Law (Basics)
Ethics in Digital Marketing
Intellectual Property & Trademark Law
Advertising regulations in India
2. Agency Survival
Agency Structure
Job Roles & Titles
Conflict resolution
Corporate Communication & Networking
Ethical Job Switching
3. Personal Development – |
Public Speaking
Personal Finance
Taxes & Salary Investments
Basics of Stock Trading (Taught by a SEBI certified expert)
4. Business Skills
How to start a Digital Marketing Agency?
How to start a D2C ecommerce brand?
How to freelance with Indian & International clients?
B2B Marketing
Art of Pitching
5. Fundraising from Angel Investors
When to fundraise?
Creating an investment deck
Elevator Pitch
6. Team Collaborative Tools
Google Sheets & Workspace
Slack
Trello Boards
Miro Boards
1. Media Buying & Planning
Media Planning
Programmatic & Media Buying
OTT Advertising
2. Data Intelligence
Making sense of data
Data Visualization
Data-driven decision making
Data-Driven Revenue Growth
3. Growth Marketing
How brands scale?
Platform & SaaS marketing
AARRR framework
RICE scoring Model
4. Scientific Creative Marketing
Using AR / VR in digital marketing
Leveraging biometric (Smartwatch) data
Blockchain & IOT in digital marketing
5. Performance Marketing
Understanding KPI’s
Retention Marketing
CRO
6. Global Marketing
Understanding international markets
Entry methods
Multilingual marketing
7. Lead Generation & Conversion
Introduction to Lead Generation & Nurturing
Landing Page Optimisation
Customer Relationship Management (CRM)
Email & WhatsApp Marketing
8. Capstone Project (Anyone)
Creative
Performance
Strategy
Work with over 40+ tools recommended by experts.
Work with tools from analytics to automation, mastering strategies for web traffic, content creation, and campaigns.
Know Your Trainers
Ibrahim Rumani
12+ Years of Experience
Founder, InfoBahn
Akshi Ranka
9+ Years of Experience
Content Writer
Freelancer (quirksandworks.com)
SHAHBAZ KHAN
10+ Years of Experience
Ex: Facebook & Star Sports
Anisha Jaisinghani
9+ Years of Experience
Pepper Content | Ex: Zomato
Job Prospects with this course
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Salary Range: ₹4.2 LPA - ₹14.7 LPA
Digital marketing records a fast Individual growth in terms of positions and appraisals. |
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Salary Range: ₹4.2 LPA - ₹14.7 LPA
Digital marketing records the fastest Individual growth in terms of positions and appraisals.
- SEO Specialist
- Paid Media Specialist
- Social Media Manager
- Influencer Marketing Manager
- Client Servicing Executive
- Brand Strategist
- Ecommerce Manager
- Performance Marketer
- WordPress Web Designer
- Shopify Expert
Important Dates
Applications close on 31st Jan'24 or 200 applications whichever is earlier
Cohort Size: 40 Seats
For Outstation Students: It can take up to 10-15 days to finalize accommodation. Please plan accordingly.
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Event
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Applications Open
7th Dec'24 |
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Info Session
Will be announced soon. |
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DM-CAT
Will be announced soon. |
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Scholarship Deadline
Will be announced soon. |
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Applications Close
Will be announced soon. |
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Personal Interviews
Will be announced soon. |
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First Admit List
Will be announced soon. |
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Second Admit List
Will be announced soon. |
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Orientation Day
15th Jan'25 |
Hear it from our students
We asked our students for a short review and here is what they had to say.
Brands you’ll work on
Frequently Asked Questions
9 Months offline 3 months online with students are on internships.
Most MBA courses follow strict curriculums. The field of digital marketing is ever evolving and most MBA courses cannot cope up with this. Brands and agencies prefer people with more robust knowledge over an MBA.
- Yes, we guarantee a placement, as long as you attend 80% of the sessions and submit your assignments.
- We follow a strict admission policy based on DM-CAT and the personal interview round where we only admit students who have the core skill that companies are looking for. We then equip you with right digital marketing knowledge that guarantee you a job.
- Students have opportunity to learn from and network with CXO’s of major agencies and brands which are almost always hiring. You very likely will have a job offer before completing the course
- Besides this, we do the general stuff where we’ll help you build your resume and portfolio and then prepare you for interviews to land a job.
Absolutely.This course strikes the right balance between strategy and execution.
Freelance / Family business. If you are planning to do this course to transform or add value to your family business, we recommend doing a job for 6 months in a brand or an agency, however you are free to opt out of the placement process.
You will receive a course completion certificate from Infotech Academy. Besides this you will get another 8 certificates such as Google Ads Certification , Meta Ads certification, Hubspot SEO certification and more.
Yes we offer and scholarship upto ₹1,00,000 (1 lakh). Please refer to the scholarship page for more on scholarships.
No. This is a full time Post Graduate Program which requires your full time of the day & absolute attention.
Only 40 students are selected per cohort. Those who pass the personal interview but aren’t initially chosen are placed on a waiting list. If any admitted student cancels, the next candidate on the list will be offered the seat. If you are rejected during the personal interview you can re-apply after 3 months.
Definitely. We have a student accommodation division that will help you find a PG-Hostel or Apartments. Please note it can take upto 30 days to find accommodation in Mumbai so plan accordingly.
The Fine Print
Scholarship
A candidate can avail a maximum scholarship of ₹1,00,000 (1 Lakh) in this course.
Interest free EMI
| # | To be paid when | Amount |
|---|---|---|
| 1 | At the time of admission | 40% |
| 2 | 60 Days after course commencement | 30% |
| 3 | 120 Days after course commencement | 30% |
Eligibility Criteria
- Candidate must be 20+ years in age.
- Candidate must be a graduate.
- Candidate must score above 210 in DM-CAT and must have taken DM-CAT within 6 months of the application to this program.
- You are expected to be proficient in using a computer, the internet & email services like gmail. These skills will be tested during your personal interview.
- You must own a personal laptop that you can carry for the sessions.
DM-CAT
- Candidate must score more than 210 in Digital Marketing Candidate Assessment Test.
- The candidate should have taken this exam within the last six months of applying for this course.
- Learn More about DM-CAT here
Application Review
- Once you've filled your application form our team will review it and schedule a personal interview with our admissions counsellor.
- Candidate can apply for this course without appearing for DM-CAT however the candidate must take this exam prior to the personal interview.
Personal Interview
The primary objective of this interview is to understand your motivation & commitment towards this program and how your long-term professional goals align with it.
Based on this interview the counselor will determine how well you'd fit in with the program’s culture & ethos. Remember, this interview is not just for the admissions team to assess you, but also for you to determine if this program is the right fit for your goals and aspirations.
Admission Status Update
Following your personal interview, the admissions counselor will determine your suitability for the course, and you will receive a response, whether it's an admission or a rejection, within 24 hours.
Incase of rejection you can re-apply for course after 3 months.
Payment Of Fees
Upon acceptance into the course, your seat will be reserved. You are required to submit a cheque within three working days to confirm your enrollment. Failure to which the seat will be offered to the candidate next in the waiting list.
Waiting List
Only 40 students are selected per cohort. Those who pass the personal interview but aren't initially chosen are placed on a waiting list. If any admitted student cancels, the next candidate on the list will be offered the seat.
Enquire About The Program
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