Advanced Certification in E-Commerce Management & Digital Marketing
A 2 months online course where you learn how to build and scale D2C brands.
- Ideal for B.Com & BMS & BBA graduates
- For those building a D2C brand
- Aspiring Freelancers
40 Seats
Few Seats Left!
Rs. 45,000
*₹35,000 without placements
19th Jun'25
Batch Starts | 2 Months
7pm - 9pm
Mon-Wed-Thursday
Want to work with Top D2C Brands?
Job Prospects
Industry Salary Range: ₹2.4 LPA - ₹6.0 LPA
This course exposes you to skills required to work at mid to large-scale D2C e-commerce brands like Sugar, Nykaa, Snitch, Plum, and even 100's of smaller brands.
Usual Job Roles
- E-Commerce Manager
- Operations Manager
- Web Operations Manager
- Digital Marketer - E-Commerce
- Retention Marketer
Freelance Possibilities.
Avg. Project Range: ₹30k to ₹1.5L/project
With the course, you will also be able to take up e-commerce store setup and management projects as a freelancer.
Course Curriculum
Each module is designed keeping in mind Industry trends seen in the last 6 months
- 8+ Tools
- 4 Modules
- Taught by 6 trainers
Building a Shopify Store
- Understanding Shopify Pricing
- Setting up a Shopify Store
- Choosing the right theme
- Setting up colours and fonts
- Designing the website
- Online Payments, Shipping & COD
- Connecting a Domain Name
Search Engine Optimisation (SEO)
- On Page & Off Page SEO
- Keyword Research with Uber Suggest.
- Building a 12 months SEO strategy
- Getting Backlinks
- Google Search Console
- Creating other relevant page
Meta Ads (Instagram & Facebook)
- Setting up a Meta Business Suite account
- Setting up Meta Pixel & Events
- Understanding Type of Ads (Objectives)
- Audience Targeting
- Re-Marketing / Targeting
- Setting up conversions and Tracking Sales
Selling On Amazon
- FBA vs FBM
- Amazon Seller Central
- Amazon Fees
- Amazon Buybox & Prime
- Amazon Ads Platform
Brand Positioning In D2C
- Elements of a Brand
- Brand Colours & Fonts
- Product vs Shipment Packaging
- Brand Logos – Case Studies
- Building A Brand Book
Working with UGC Creators
- Identifying the right creators
- Creator contracts
- Content Strategy
- Building creator campaigns
- Loyalty Programmes
- Post Purchase Upsell
- WhatsApp Marketing
- Acquisition vs Retention Marketing
- Analysing Important KPI
- AOV & CLV optimisation
Tools you’ll work with
Work with tools from analytics to automation, mastering strategies for web traffic, content creation, and campaigns.
Know Your Trainers
Ibrahim Rumani
Founder, InfoBahn
12+ Years of Experience
Akshi Ranka
Freelance Content Writer
9+ Years of Experience
quirksandworks.com
Shahbaz Khan
Ex: Facebook & Star Sports
10+ Years of Experience
Anisha Jaisinghani
Pepper Content | Ex: Zomato
9+ Years of Experience
Learning Experience
Attend Live Lectures
- Mon-Wed-Thur
Work on the given tasks
- Tues-Friday
Monthly Project & Presentations
- Once a month
Feedback from Industry experts
- Once a month
Hear it from our students
We asked our students for a short review and here is what they had to say.
Frequently Asked Questions
The sessions are conducted live online on zoom by Industry experts with a minimum of 5+ years of experience.
In addition to in-session practice with the trainer, the trainer will give you a task to be done before the next class. These tasks are to be done on Tuesdays & Thursday.
This course is a great way to enter digital marketing by focusing on a key segment of the field. However, for a more comprehensive understanding, a 6-12 month digital marketing course is recommended.
Typically 8-9 hours a week. 6 hours of live lectures on Mon-Wed-Thursday. The tasks given for Tuesday & Friday would typically take one hour each day.
You can request access to the lecture recording. The recording must be watched before the next lecture. Incase you will be taking a longer leave and will require longer access to the recordings please notify you course manager in advance.
On successful assessment of your final assessment, you will be rewarded a certificate for the title of E-commerce Brand Manager.
Absolutely, you learn 5 key skills which each of which are high in demand. Business are actively looking for individuals who can support them in these skills.
₹45,000 with placement assistance. But if you are just up-skilling and don’t need placement assistance then the fee is ₹35,000.
Enquire Now
Batch Starts 19th June